Marketing Research in the Marketing Information System

The article defines the essence of the concept of marketing information, marketing research and a hierarchy of these concepts. The classification of marketing information, which has an applied focus on the creation of special databases, is analyzed. The essence of marketing research and their role in the marketing information system are described. It is substantiated that, in the context of uncertainty, the importance of effective operation of the marketing research subsystem, whose role is to collect the necessary information to make management decisions, increases, that are designed to eliminate market uncertainty and reduce the risks of entrepreneurial activity in the management decision-making process for problem areas of marketing.У статті визначено сутність поняття маркетингової інформації, маркетингових досліджень та ієрархію цих понять. Проаналізовано класифікацію маркетингової інформації, яка має прикладну спрямованість на створення спеціальних баз даних. Описано суть маркетингових досліджень та їх роль у системі маркетингової інформації. Обґрунтовано, що в умовах невизначеності зростає значення ефективної роботи підсистеми маркетингових досліджень, роль якої полягає у збиранні необхідної інформації для прийняття управлінських рішень, що покликані усунути ринкову невизначеність і знизити ризики підприємницької діяльності в процесі прийняття управлінських рішень щодо проблемних сфер маркетингової діяльності.В статье определена сущность понятия маркетинговой информации, маркетинговых исследований и иерархия этих понятий. Проанализирована классификация маркетинговой информации, которая имеет прикладную направленность на создание специальных баз данных. Описаны суть маркетинговых исследований и их роль в системе маркетинговой информации. Обосновано, что в условиях неопределенности возрастает значение эффективной работы подсистемы маркетинговых исследований, роль которой заключается в сборе необходимой информации для принятия управленческих решений, призванных устранить рыночную неопределенность и снизить риски предпринимательской деятельности в процессе принятия управленческих решений по проблемным сферам маркетинговой деятельности

Designing Information System To Support Business Process Improvement In A Small-Mid Size Bottled Drinking Water Industry

Due to inefficiencies of the business processes in small-mid size of bottled drinking water industries, it is necessary to improve them. The improvements are carried out in business processes of production, warehouse, delivery, marketing, and finance departments. The main causes of the inefficiencies are the inefficiencies of the business process itself and that the business processes of those departments were not integrated. This paper is concerned with designing information system to support for the integration of those departments. First, we mapped the business process of each department using flow diagram. Then analyze the inefficiencies of each department. Next, we redesign the business processes and standardize them. The next step is integrating the business processes by designing the information system. We design the information system modular. The modules are marketing module, production module, logistic module and finance module. Data Flow Diagram (DFD) is used to model the system. Relational database management system (RDBMS) is used to design the database. User interfaces are built to ease in using the program application. The outputs of the information system are reports and documents in monitor screen view and in printing. The validation showed that the information system designed can support the business process improvements. Keywords: business process improvement, integration, information system, small-mid size of bottled drinking water industr

Deregulation of Lesotho's maize market

During the past year, there have been major policy reforms in Lesotho and South Africa with respect to maize pricing and marketing. In Lesotho the impact of deregulation on producers, consumers and government revenues was substantially lower than it should have been, and as a result Lesotho was not able to reap the full benefits of these changes. This is partly because information on the changes to the maize marketing system did not reach the potential beneficiaries of the new system. Free and easily accessible information is an essential element of a free market system. SACU countries must ensure the availability of information if they want to compete internationally.Agricultural and Food Policy, Crop Production/Industries,

THE USEFULNESS OF MANAGEMENT ACCOUNTING SYSTEMS, FUNCTIONAL DIFFERENTIATION AND MANAGERIAL EFFECTIVENESS

~tis study examines the role of broad scope information, made available by management accouming system* (MAS), in enchanging mamgerial performance. It is proposed that differentiation of activities into area such us marketing and production in an organizational response to manage uncertainty. The paper argues that such different of activities moderates the association between the extent to which managers use broad scope MAS information and peffornmnce. A study off 75 managers indicated that the association between the extent of use of broad scope MAS inf0rmmion and performance was strottger for managers of marketing than production activities

Descriptive methods of data analysis for marketing data – theoretical and practical considerations

Marketing has as main objective the guidance of a firm’s activities according to current and future needs – of consumers’. This necessarily assumes the existence of a suitable information system, and also the knowledge of some modern analysis, processing and interpretation of the so complex information in the field of marketing. The descriptive methods of data analysis represent multidimensional analysis tools that are strong and effective, tools based on which important information can be obtained for market research. The paper comparatively presents some of these methods, respectively: factor analysis, main component analysis, correspondence analysis and canonical analysis.factor analysis, marketing, descriptive methods.

Investigating alternative governance systems for the South African mohair supply chain

Mohair is an exclusive natural animal fibre with niche market appeal. It is, however, questionable whether it is inherently suited to a commodity-based marketing system in a marketing environment that requires marketing systems to convey far more information than commodity-based systems do. Historically, mohair has been considered a commodity and the marketing system for mohair has been structured accordingly. It is, however, argued that, the exchange between mohair growers and the buyers of greasy mohair requires increased levels of coordination to govern the exchange in a transaction costs efficient manner. The inefficiencies created by an inappropriate or incomplete marketing system for South African mohair are expected to lead to a loss of consumer value and a loss of potential profit throughout the mohair supply chain if a more coordinated governance structure is not implemented to curb these costs and augment the current spot market exchange.Mohair, marketing, governance structure, supply chain,

Analysis of the Structure and Performance of the Beans Marketing System in Nairobi

Beans are widely grown as a major food crop in Eastern and Southern Africa. It is the most important staple food crop after maize in Kenya (ECABREN, 2000). The beans industry in Kenya is faced with problems of shortages, seasonal supply and price fluctuations and inadequate information on production, marketing and consumption. These problems are more acute in urban areas. This paper analyzes the structure and performance of the beans marketing system in Nairobi metropolitan area, the single most important beans market in Kenya. Data from a sample of 102 traders augmented by secondary data were used to analyze the marketing system by applying descriptive statistics, concentration ratios and co-integration models. The results showed that the beans marketing structure approached that of pure competition; however, lack of capital was a barrier to entry into the wholesale and retail trade. The Johansen likelihood-based vector autoregressive model showed that there was no significant co-integration of the major markets in the city possibly due to inefficient market information flow.Beans, Competitive Structure, Co-integration and Efficiency., Crop Production/Industries, Marketing,

Perancangan Sistem Informasi Pemasaran Berbasis Web Di CV. Mitra Adi

Marketing using the Internet continues to evolve rapidly. Many developed and developing companies use this technology to market their products. Marketing advantage using the Internet is able to reduce marketing costs and can extend the reach of marketing, thus making internet as a marketing target at many companies. CV. Mitra Adi as a growing company that uses the Internet as a target marketing products using CMS (Content Management System) WordPress. The ability CMS WordPress is only displaying products and news articles, so the internet marketing function is not optimal to use. It needs a system that emphasizes marketing functions, such as online-based sales, customer relations, and inter-customer forum. The author then design a web-based marketing information system in accordance with the new marketing functions proposed by CV. Mitra Adi. The new marketing functions proposed by CV. Mitra Adi are: the system can provide information quickly and accurately; the system can be used as a powerful promotion media campaign and be able to reach out globally; the system can be used to displaying article; the system can be used to directly interact with users through chatting media; the system can be used as media consultation between the fellow users, and users with admin; the system can be used as a web-based sales, and the system can be used to display hyperlink. The new web-based marketing information system has been built have the principal functions are divided into three parts, the media and information campaign that consists of the publication of articles, product promotion, and web links; interaction media with for the admin and member that consists of the media of consulting and web chatting; and web-based sales. Principal functions of a web-based marketing information system have meet the internet marketing needs of CV. Mitra Adi

Peculiarities of marketing information system in science absorbing organizations

У статті визначено що собою являє товар в наукоємних організаціях, специфіку даних товарів. Розкрито основні підходи та принципи до формування маркетингової інформаційної системи в наукоємних організаціях. Схематично зображено як має виглядати маркетингова інформаційна система в наукоємних організаціях, тобто її структура, взаємозв’язки, інформаційні потоки, форми та види збору маркетингової інформації, учасники процесу обміну інформації.It is indicated that marketing information system plays an important role in any organization. Defined, what a product is in knowledge-intensive organizations and specificity of these products. Moreover, consideration is given to forming of marketing information system in science absorbing organizations. Noted, how approaches to build a marketing information system relate to the specificity of products and which of them are relevant. Furthermore, attention is focused on the peculiarities of information system in scientific organizations, specifically, in information and its sources, in the way of processing and communication of information. Determined that to build a marketing information system to use a marketing approach. Considered, which internal, related to solving marketing problems, information used in knowledge-intensive organizations Schematically shown how a marketing information system should look in knowledge-intensive organizations, ie its structure, relationships, information flows, forms and types of gathering marketing information, the participants of the informational exchange. Defined, which tasks should marketing information system solve in knowledge-intensive organizations.В статье определено что собой представляет товар в наукоемких организациях, специфика данных товаров. Раскрыты основные подходы и принципы к формированию маркетинговой информационной системы в наукоемких организациях. Схематически показано как должна выглядеть маркетинговая информационная система в наукоемких организациях, ее структура, взаимосвязи, информационные потоки, формы и виды сбора маркетинговой информации, участники процесса обмена информацией